Web operators need more than simple data tagging and reporting. Standard web analytics gives you a good understanding of page views, click through, and bounce rates, but increasing competition for eyeballs is forcing you to dig deeper into visitor behavior. To increase web traffic and monetization, you need to understand how visitors interact with your website. This new white paper explains behavioral analytics, explores key applications, and provides a detailed case study showing you how behavioral analytics can answer questions such as:

• What products and content are customers likely to look at next?
• Which combination of content makes transactions more likely?
• Which customers will return and why?
• What website factors make customers more likely to purchase?

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• behavioral analytics
• Exploiting Behavioral Analytics Throughout Internet Sites